Technology Usage in Associations and How It’s Evolving

Associations need to really know their members — know the ways they best receive information, how frequently, through what means of communication, and also they need to stay up to date on the changing trends. Here are some statistics about technology usage in associations and how it’s evolving.

 

1) 37% of non-profits spend six+ hours per week on social media posting content and responding to questions. 29% spend six to ten hours per week on social media, 6% spend 11-20 hours per week, and 2% spend 21+ hours per week. (Source: VerticalResponse)

2) For every 1,000 email subscribers, nonprofits have 149 Facebook fans and 53 Twitter followers. (Source: eBenchmarks Study)

3) 96% of non-profits are active on Facebook, versus only 90% of small businesses. (Source: VerticalResponse)

4) The average open rates for an email sent from an association is 32.36%. This is compared to only 18%-20% for most businesses and marketing efforts. (Source: Informz)

5) 74% of associations send one to five emails to a member per month and those who sent six to ten emails to a member per month had the highest open and click rates. (Source: Informz)

6) 71% of associations who are using social media have not developed a formal social media strategy. (Source: GlassPockets)

 

#associations  #technology  #communication

 

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