Are your email campaigns getting the response you need? Are your members / prospects even opening your emails?
To help ensure your email campaigns hit the mark use these four best practices:
1) Segment Lists – The average office worker receives 121 emails per day. Breaking your members / prospects into smaller groups based on characteristics such as behavior, engagement, and demographics means you’ll be sending more relevant information to each audience.
2) Design for Mobile – More than half of all emails are opened on mobile devices. Designing mobile-friendly emails is a must for the success of your email campaigns. Make it easy for members and prospects to engage with your content on a phone.
3) Test, Test Again – Don’t forget to proofread / preview your emails before sending. Send each email to at least two different people to read the copy, check the email on their desktop / mobile devices, and to verify that the email is formatted properly, + all links work.
4) Measure / Analyze Results – Email campaign tracking and reporting is the path to better email performance and engagement. Look at unsubscribes, open rates, and click-through rates to better understand if your email content is relevant and grabbing your audiences’ attention.
#email #designformobile #analyze
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