Association board leaders and staff must communicate and ask important questions as the situation around the current state of our country changes (i.e. COVID-19). Transparency, open communication, and technology that captures and retains institutional knowledge from both association volunteers and staff is essential.
Here is one GIANT step to help you with communication:
1) Speak Up and Be Transparent with All Stakeholders … Yesterday, Today, and Everyday Moving Forward
Associations should keep members and all other stakeholders up-to-date with the impact of any crisis and how it is affecting their profession, the industry overall, and the association. Plus, let everyone know what association leadership is doing about it.
Because situations are rapidly changing, communication should be clear, direct, and based on facts. It should be humble enough to acknowledge the unknown, but thorough enough that it at least reassures your membership that the association’s leaders care about their concerns.
Your organization will face more challenges moving forward. I encourage you not to panic, but instead, to step up and prepare. Your association will survive this “rough patch” and be better prepared for the next external emergency.
#communication #transparency #speakup
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